About Frank.
Frank is a Designer, Storyteller & Creative Thinker.
I'm a Product Design Lead based in San Rafael, CA — twenty years turning complex problems into experiences that actually work, from first concept to final deployment.
Recently at Amdocs Studio, I led UX for FedEx on a parcel management overhaul and for T-Mobile on an AI-powered digital assistant. I've also led design for Cisco, Globe, and MUFG on enterprise platforms where clarity and scale matter.
For the past two decades I've designed for mission-driven brands including Chase, Disney, EA, and more — working across brand, product, and enterprise systems at every scale. Few designers hold both ends of that spectrum. I do.
AI changed what one person can do. What it didn't change is judgment. Knowing when to design for it and when to design with it, that's still a human call.
Selected Experiences
- 2024–2025 FedEx / Amdocs Client Principal UX Designer
- 2025 T-Mobile / Amdocs Client UX Consultant / Strategist
- 2024 Cisco / Amdocs Client UX Consultant / Strategist
- 2023 Globe / Amdocs Client UX Consultant / Strategist
- 2022 MUFG / Amdocs Client UX Consultant / Strategist
- 2011–2021 Chase / In-house (FTE) Senior UX / Product Designer
- 2011 EA / In-house (FTE) Story Artist
- 2009 Disney Interactive / In-house (FTE) UX / Product Designer
Designed across enterprise systems and boardroom pitches where the stakes are real and the margin for error is thin. The skill isn't just execution, it's knowing how to read what a project actually needs, and delivering that.
Rarely does one designer hold both ends. But I do. Brand thinking and product rigor, developed over twenty years in the field.
Core Capabilities
Product Design
- Research & Discovery
- Product Strategy
- Wireframes & Flows
- Prototyping
- Visual Design
- Design Systems
- AI Experience Design
Brand Strategy
- Brand Positioning
- Brand Narrative
- Visual Identity
- Creative Direction
- Art Direction
- Design Language
- Cross-channel Campaigns
Expertise
- Enterprise UX
- Fintech & Logistics
- Behavioral Design
- Human-AI Interaction
- Stakeholder Alignment
- Design Leadership
- Mentorship
What I do
Twenty years in, the work still starts the same way, with people. What do they need, what do they fear, and what does success actually look like for them. The deliverable is never just the design. It's the story behind it, the presentation that sells it, and the trust built along the way.
New tools get embraced early and woven into ways of thinking tested over time. That combination, strategic and hands-on, analytical and visual, is what gets things built and shipped.
How I work with AI
The work has shifted. Interfaces were never really the point, behavior was. AI accelerates the process but it doesn't solve for trust. When the same prompt produces different results every time, predictability is no longer guaranteed. That's the new design problem. The answer isn't more technology, it's keeping humans at the center of it. Designing the spaces between what AI delivers and what people actually need. That's where transparency lives. That's where trust gets built.
My Backstory
Grew up in Southern California. Beach life, water polo, endless summers. Went cross-country to study illustration at Ringling School of Art and Design in Florida, which is where the foundation got built. Visual storytelling, composition, craft. The kind of thinking that doesn't show up on a Figma file but drives every decision in one.
Landed in San Francisco in the 90s and built a career from the ground up across animation, brand, and eventually product design. The throughline was always the same: make things that connect with people.
Outside the screen there's a family, a paint studio, and a screen printing setup in the garage. The maker instinct never really turned off.
