Recent Works

About Me

Being Frank

Who am I

A designer and System Thinker

Hi, I’m Frank. Over the past 15+ years, I’ve worked with companies including FedEx, Cisco, AWS, Twitter, and Disney, tackling complex problems and building scalable products.

Based in Northern California, I bring curiosity, a user-first mindset, and a knack for turning complexity into practical, intuitive experiences.

Download Resume

How I work

Colaboration is King

I guide teams where strategy meets execution, helping them turn complex problems into clear, actionable solutions.

I believe great design is a team sport: aligning early, building momentum, and creating the rhythm that lets ideas move from concept to reality.

Where I live

Redwoods and racoons

Our home sits in the foothills of Mount Tamalpais in Fairfax, CA, surrounded by redwoods, open meadows, and rolling hills.

Being immersed in this landscape reminds me that perspective and human-centered attention to detail are essential — in life as much as in design.

Timeline

My Story So Far

Where I’ve lived, what I’ve studied, and the people around me have shaped how I think, collaborate, and show up on teams.

SoCal Raised: Born and raised. Memories of beach life, water polo, and endless summers.

Art School in FL: Went cross-country to attend Ringling School of Art and Design, majoring in illustration.

SF Bound: Moved to San Francisco in the ’90s, where I began my professional career and  have been calling it home.

Family Man: My greatest joy is my family: a beautiful wife & two amazing kids. One in college. One in high school.

What I Believe

Do the Work. Do It Well.

Behind every seamless experience is thoughtful structure and steady execution.

I believe in showing up prepared, asking better questions, and putting in the work required to turn complexity into clarity.

Beyond Interface

Pencils & Pixels

Having started my career in animation and illustration, my approach is built on a foundation of visual storytelling and brand execution.

When working with big groups, i have built motion concepts and storyboards to executive-ready prototypes and exploratory sketches.  

I can turn ideas into compelling, high-impact narratives that inform and elevate design strategy and colaboration.

Career Highlights

DATE

Company

Project

Role

2025

Tmobile

AI-Powered
Digital Assistant

Senior UX &
Product Designer

2024/2025

FedEx

Parcel Management System Overhaul

Principle
UX Designer

2024

Vestis

Site Audit/
Recommendation

UX Consultant /
UX Strategist

2024

Cisco

Optimize Cisco.com for Learning & Training

UX Consultant /
UX Strategist

2023

Globe

Optimize Cisco.com for Learning & Training

UX Consultant /
UX Strategist

2023

MUFG

UX Assessment Recommendations

UX Consultant /
UX Strategist

2020

Chase Auto

Build partnership material to drive engagment

UX Consultant /
UX Strategist

2019

Chase Customer
Support

Build Video Catalog and step by step instructions


Senior UX/
Product Designer

2015

Chase
Personal Customer

Payment overhaul


Senior UX/
Product Designer

2011

EA

Story creation and content for SIMS commercials


Story Artist

2009

Disney
Interactive

Interactive animated



UX Design /
Product Designer

Download Resume

Featured projects

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