Cisco was preparing to launch Cisco U., a new certification and training platform, but Cisco.com itself wasn't built to support it. Course information was scattered across free and paid catalogs with no single source of truth, and there was no clear path guiding users from a search query to the right training content.

Users searching for Cisco training had no consistent way to find, evaluate, or commit to a course. Certification and training content lived disconnected from the rest of Cisco.com, with no cross-links from product or support pages where user intent was often highest.

I audited current traffic sources and user flows to identify where people were getting stuck, then mapped an ideal site structure and navigation model connecting Cisco.com to the new Cisco U. platform.

The recommendations covered site-wide navigation changes, in-context cross-linking from product and support pages, and a prioritized roadmap the team could execute against ahead of launch.

Working closely with my UX Director on this project shaped how I approach strategy work since. He shared techniques for content blocking and deck construction that changed how I structure findings for stakeholders, and together we delivered a solid recommendation deck the client could act on immediately.