Connecting Ideas + People
I translate complex ideas into clear stories, experiences, and shared direction that teams can build together.
I'm Frank. Product Design Lead Building human experiences that make complex technology feel simple
I Design Behaviors, Not Just Interfaces.
I partner with product and engineering teams to turn complexity into products people can actually use.
The hardest problems are never about the interface. They are about understanding people, systems, and the decisions happening underneath.
I work across the full product lifecycle, from discovery to deployment, bringing together people, technology, and business goals to create experiences that make complex systems feel simple.
How I Work
End to end is my preference. I love the kickoff, the ambiguity, the moment before anything is decided.
But I'm equally comfortable jumping into an existing project, reading the room, and picking up where someone else left off. Every stage of the process is familiar ground.
Kickoff
-
Discover
Research, stakeholder interviews, problem framing
-
Define
Synthesis, strategy, success metrics
-
Design
Wireframes, prototypes, design systems
-
Validate
User testing, iteration, feedback loops
-
Build
Engineering partnership, QA, handoff
-
Ship
Deployment, launch, real-world impact
Go Live
Superpowers
I'm a product designer with an artist's mindset. I care deeply about the craft, the details, and the final experience, but great design is never created alone.
I work best by bringing teams together, finding the hidden hurdles people face, and creating clarity. Like a bass player, I know when to support, when to lead, and how to help the entire team shine.
Seeing the Bigger Picture
I look beyond screens to understand people, workflows, systems, and opportunities hidden inside complexity.
From Idea to Impact
I help move ideas into reality through discovery, design, engineering partnership, and thoughtful execution.
Collaborative by Design
I bring teams together, facilitate conversations, shape ideas, and help move work from ambiguity to alignment.
Always Exploring
Curiosity drives my work, from AI experiments to creative projects that shape how I think and design.
Craft Matters
I bring a creative mindset shaped by art, animation, music, and design into every experience I create.
Humanizing Technology
I design experiences where technology supports people, improves decisions, and creates meaningful outcomes.
Using AI, Deliberately
We're not designing interfaces anymore. We're designing behaviors. And as machines move faster, the gap between what AI delivers and what users actually trust is growing.
The new design problem is validation, building the transparency and stop gaps that keep humans confident inside systems they can't fully predict.
Product Builder
No waiting on a dev to find out if something works. Idea to prototype, in record time. Cursor and Lovable are the tools of choice, and both fbdesign.org and frankpaints.com were built that way from scratch.
AI + Research
AI has changed how quickly research becomes strategy. Dovetail surfaces patterns faster and contradictions emerge before they become problems. The real skill is knowing when to trust the output and when to question it.
Creative Experimentation
If AI can do everything, then sameness becomes the new problem. I think hand-drawn flaws, organic motion, and unique scrollytelling will be trends. Styles where the human touch gives creations that machines can't replicate.
Planning + Strategy
Before AI, the groundwork ate the time. Now I can frame a problem, map the competitive landscape, and synthesize stakeholder input before the first design decision gets made. The strategy gets sharper because the prep gets faster.
A Trusted Partner
After decades in product design, one thing has always mattered most to me: trust. Trust with my clients. Trust with my users. Trust was once gained through design consistency, I find new design trends build it through clear transparency.
Recent Works
Parcel Management, Redesigned From the Ground Up
View project
Learning paths that actually get found.
Clarity for high-stakes banking moments.
AI assistant design at carrier scale.
