Staff Product Designer
With 15+ years shaping complex enterprise systems and products at scale.
Enterprise UX demands efficiency.
B2B UX demands adoption.
I design for both.
Selected works for various clients, ranging from 2016 to 2026 Click any of the tiles below to view its case study.
Product Design / Enterprise Systems / Workflow
Millions in parcel fees were going uncaptured across a complex network of 100+ locations.
I led the redesign of the system that connected parcel activity to revenue—simplifying how operations teams identify, assign, and recover missed charges.
Redesigned the Charge Slip workflow and five supporting dashboards, reducing repetitive work while giving teams a clearer path from parcel → charge → revenue.
$5M+ in recoverable revenue
Product Design / Agentic AI / Operations
How do you introduce AI into complex operational workflows without taking control away from the people doing the work?
I led UX strategy and agentic AI exploration for a 6-week product evaluation, working with an 8-member team to explore how AI could support network professionals across different roles and workflows.
Designed a persona-based framework for human + AI collaboration, mapping user journeys, agent behaviors, safeguards, and opportunities to embed AI into daily work.
Human-centered agentic AI design for complex operations
*Password protected
Product Design / Enterprise Systems / Learning
Cisco’s learning experiences had grown across products, platforms, and teams—making it difficult for learners to see the bigger picture. I helped define a unified experience across Cisco.com and Cisco U., connecting content, certifications, and learning paths into a more coherent system. The work focused less on redesigning individual pages and more on designing the system that connected them.
From fragmented experiences to connected learning
Strategy / Rapid Prototypes / Executive Presentation
Globe Telecom wanted to see outside-the-box thinking before a week of executive meetings in the Philippines.
We had 10 days to go from a standing start to three interactive experiences—concepted, built, and ready to experience live.
As UX Lead at Amdocs Studio, I led the three prototypes from concept through delivery, shaping the interface, functionality, and motion while collaborating across continents and disciplines.
We developed personas, mapped four life contexts, and explored a broader story space before selecting three concepts to bring to life.
The result was an immersive executive presentation that helped Amdocs Studio win the Globe engagement.
10 days. 3 prototypes. 1 client win.
Product Design / Self-Service / Design Systems
Chase’s customer service experience offered little real self-service, leaving customers to call support for common banking questions.
I led the redesign of its Help Tips experience within a platform serving 50M+ monthly users—turning a shallow video carousel into a structured, device-aware system organized around the problems customers actually needed to solve.
I designed a 7-category video gallery and step-by-step topic pages spanning mobile, desktop, and ATM experiences, working entirely within Chase’s existing design system.
40K+ average monthly views — 16× growth in usage
Hi, I’m Frank.
I’m a Staff Product Designer based in San Rafael, California.
For 15+ years, I’ve been designing complex products, systems, and workflows.
I’m a systems thinker. I look for the connections between people, data, and technology—and ways to make complicated things feel simpler.
I’ve worked across enterprise and consumer experiences with teams at FedEx, T-Mobile, Cisco, Chase, Disney, and EA.
I also have a background in 2D animation, which gives me another way to think about motion, storytelling, and ideas.
I do my best work with talented teams, big challenges, and a shared goal.
Today, I’m increasingly designing with and for AI—reimagining workflows and experiences.
Service & Skills
I love figuring things out. New teams. New industries. New technology.
I bring a broad set of skills to every stage of a product—from discovery to deployment.
Built for Complexity
Fortune 500 organizations trust me to design solutions that drive measurable impact.
I've uncovered $5M+ revenue recovery opportunities at FedEx and improved JPMorgan Chase customer support and payment experiences at millions-of-user scale.
End to End Journey
I thrive on ambiguous, complex product challenges, especially the ones with no obvious starting point.
I took FedEx’s Charge Slip Generator from concept to launch and led key parts of Chase’s customer service redesign—work that shipped, scaled, and delivered real-world impact.
Building with AI Workflows
AI has accelerated how I explore, prototype, and iterate, turning ideas into tested concepts faster than ever.
I built fbdesign.org and frankpaints.com end-to-end with AI as a research and build partner, taking vision to prototype in record time.
At Scale
I bring structure to complex products, shaping systems that feel like natural extensions of what people actually need.
I built the end-to-end service design system behind FedEx's charge slip workflow, and audited enterprise platforms for Cisco and Vestis to find where structure was missing.
Beyond the System
Design at scale means creating consistency without slowing the work down—evolving the experience as products, teams, and requirements change.
I helped rebuild Chase.com’s secure login experience over 3.5 years, shaping the design language in real time across phased releases that reached 50M+ customers.
Story in the Room
Good client relationships are built on trust, candor, and knowing when to listen—and when to push.
I build trust quickly with clients and teams, creating the space for honest conversations, better ideas, and stronger work.
As a hybrid designer, I move fluidly between structure and instinct.
One side of my brain is mapping systems, information architecture, logic, flow.
The other is sketching, illustrating, chasing a feeling until it's right.
The best work today needs both. I’ve spent my career learning to move fluidly between them.
Additional Powers
Product design is my foundation, but I've picked up a few other tools along the way—skills and instincts that can bring a different perspective to the work.
01
I enjoy working in the messy space before the answer is obvious—exploring possibilities, challenging assumptions, and helping teams turn early thinking into something tangible.
I’ve worked with innovation teams to explore new ideas through rapid concepts, prototypes, and visual thinking—helping turn “what if?” into something a team can actually react to.
02
I love a good brief, a smart team, and a shared goal. I’m not interested in protecting my design—I’m interested in making the work better.
The best teams I’ve worked with know how to challenge ideas, share the credit, and stay focused on the thing we’re trying to accomplish together.
03
I don't spend much time complaining about the learning curve. Give me the problem, the software, or the system — I'll figure it out.
I've picked up tools like ProtoPie under pressure, taught myself to bend Cursor to my will, and dropped into fast-moving projects with enough speed to start contributing almost immediately. I like learning fast, getting useful, and keeping things moving.
04
I’m rarely satisfied with the first good idea. I like exploring the edges, asking what else might be possible, and finding the idea that makes everyone sit up a little straighter.
I respect budgets and deadlines. But when there’s an opportunity to make something sharper, clearer, smarter, or simply more interesting, I’m usually the person asking, “What if we pushed this a little further?”
05
I’m rarely satisfied with the first good idea. I like exploring the edges, asking what else might be possible, and finding the idea that makes everyone sit up a little straighter.
I respect budgets and deadlines. But when there’s an opportunity to make something sharper, clearer, smarter, or simply more interesting, I’m usually the person asking, “What if we pushed this a little further?”
A mix of long-term partnerships and short, focused engagements. The indented rows are client projects delivered through the company listed above them.
HOW I WORK
Working on end-to-end projects is my preference. Especially the early stages, where the project is craving fresh ideas and high level solutions.
But I'm just as comfortable jumping into a project mid-stream, picking up where someone else left off without missing a beat.
Research, stakeholder interviews, problem framing
Synthesis, strategy, success metrics
Wireframes, AI-assisted prototypes, design systems
User testing, iteration, feedback loops
Engineering partnership, AI-assisted build, QA
Deployment, launch, real-world impact
The Era of AI
AI is changing how products are built, but great products are still built around people.
Here's how I'm thinking about it, and where I draw the line between speed and judgment.
I'm currently building a small set of AI-native explorations, real projects, not just principles, coming soon.
What used to take me days now takes hours.
More research, not less. That's the real trade AI offers.
Execution moves faster. That just means more time deciding what's worth building.
A working prototype convinces a room faster than any deck ever could.
Not every step should run on autopilot. I decide when, where, and how a human needs to step in.
Let's work together.
Send me a message
frank@fbdesign.org Call or Text 415-272-9869I'm currently open to full-time roles and selective consulting engagements.
